27.6.11

The Museum of Brands

I love the Museum of Brands. I know it might not be on most tour guides, but it is a MUST if ever in London.

Located in the heart of Notting Hill, the museum features brands and their packaging, posters and adverts. The museum is run by Robert Opie, a collector, who saw the potential of collecting multiple things in order to tell a story.
The Museum of Brands makes its visitors aware of the history of marketing and consumer culture; demonstrating that in the same way brands change, we change with them and viceversa.


Their current exhibitions are:

'Packaging a Sustainable Future', which features the story of recycled materials and how packaging has evolved through history.



Another current exhibition is 'Spring Wartime Gardening Guide', which talks about how back in WWII, the use of meagre resources was required due to the lack of labour and other resources.


I always find these kind of places interesting. Unlike an average museum, this place gives visitors a chance to see history through a different perspective, the perspective of Tetrapak or TinCans.

Kudos Museum of Brands!

xx



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