The ever so famous House of Gucci is coming close to celebrating its 90th birthday. Founded in the 1920s by Guccio Gucci, the brand has now achieved full potential and is selling now more than ever. Ha, I suppose Guccio never expected for it to become so big!
So, for the anniversary, a lot of exciting changes have been made to some designs, in order to promote the anniversary and also to provide its customers with a taste of the old school Gucci. First of all, many designs have been brought back by Frida Giannini, the sole creative director for the company. Her ideas have brought back patterns and designs from different decades since the company was established.
One of the designs that has been brought back is the 'Gucci Web', which consists of three stripes in green and red, based on the equestrian roots of the brand. The diamante is another classic canvas that due to its simplicity, it has always remained as a classic. Some other classics that have been highlighted for the anniversary is the 'Horsebit' a very simple decoration that is now used not only in bags but also in keychains and other accessories, and finally the Flora, a classic canvas inspired by non other than Grace Kelly, after all there had to be a beautiful floral scarf for a beautiful princess.
Amongst other surprises, a new yacht for the brand has been made, and only the top celebrities, models and members of the royalty made it to the guestlist of such a high class event.
The Gucci web is back |
The horsebit is used in all kinds of accessories now |
Flora canvas made for Grace Kelly |
I can't wait to see what else is planned for the anniversary, I guess it will just be amazing.